Foundations of Successful Online Businesses
When it comes to building your network marketing business online you are often met with some skepticism from your upline or sponsor. For good reason, the network marketing model your company, upline, and you have been taught is the only model you are taught that “works” and is to be followed without question. That’s what they told you anyway. The truth is that this is just a BIG FAT LIE! It’s a lie meant to keep you dead broke and a part of the 99% of people that fail in direct sales. In this article I’m going to reveal to you the three foundational laws of successful online businesses that you need in order to have success in building your network marketing business.
The Three Big Laws of Successful Online Businesses
In building any successful business, you will find three foundational principles or laws that are in place for those you see in your company presentations that are considered the “top earners.” These three laws are:
- Attraction Marketing
- Branding Yourself
- Your Real Business
If you lack any one of these you will continue to struggle in building your network marketing business going from company to company trying to succeed. You’ll spend money on a hundred courses without taking action on one of them. Or you’ll just give up on your dream to bring your spouse home from their job and continue to have your life ruled by a clock and schedules that are dictated by someone else. Don’t give up on your dreams to spend more time with your spouse and your friends and family. Don’t give up on your dream to be able to give to that big outreach your church is doing. Don’t give up on your dream to improve the lives of the people you see everyday who are stuck in this thing we called life, going from YouTube video to YouTube video just trying to get a glimpse at making this work before you give up.
What is Attraction Marketing?
Attraction marketing is where you attract prospects and customers to you, i.e. people are coming to you to see what you got to offer and are ready to buy, with credit card in hand. You do this by providing value, solutions, and serving your target market through the creation of content addressing your target market’s #1 challenge through videos or another method such as blogging or Facebook. You can learn all about how to create this value and content here.
You see, the key to building your network marketing business online, and what all successful online businesses know is that people do business with those they know, like, and trust. When you create valuable content for your target market three things happen: (1) people get to know you, (2) you create fans and that means they like you, and (3) people trust you as the valued consultant and not the salesperson. When this comes together people BUY your stuff.
It’s no secret that people like to buy, but they hate to be sold, so don’t do it. Attraction marketing brings customers to you rather than you having to chase them down. You do this by leveraging systems and tools that teach you how to market your opportunity or product the right way.
Why Brand Yourself and Not Your MLM?
A key part of attraction marketing and all successful online businesses is the BRAND! As we’ve already established above, people do business with those they know, like, and trust. People buy from people and companies they feel a connection with, rather than the goods being sold to them despite how great the superfruit is in your new moon juice. Yes, they don’t even care about the nutritional profile, they care about you and the experience they have with you and your product/service/opportunity. A brand then, is a person’s full experience from the sales person (usually you) to the customer service rep that is sending out the replacement bottle of juice that broke in shipping.
The key to successful online business then, is to establish you as the authority in your niche. Educate your target market through valuable content, and win raving fans who buy your stuff. Is the picture starting to form yet? Good! I knew it would once we got that clear. People don’t care about your company, they care about you. When you do this, you create trust, credibility, and authority in the eyes of your prospects.
Think for a minute about the leaders in your network marketing company. What do they have? I’d bet they have devoted people following them. I’m also betting that they are creating some form of content and offering something valuable. They’ve branded themselves. It is your duty to do the same. You are your greatest asset, and YOU are what sets yourself apart in the marketplace. No one is like YOU. This is how you recruit leaders into your business, and this is how you know you are the one speaking at the next hotel meeting or company event. YOU MUST BRAND YOU!
What is Your REAL Business?
I got a tip for you, your real business isn’t your MLM. It is not the bottle of oil or legal service. It’s not the super mega-doublelux-binary compensation plan or any of that. Your REAL business, the secret that all the successful online businesses know is that your business is your list of customers and prospects and the relationship you have with them. Period, end of story.
What’s in a list?
When a person comes to your website and signs up for a free sample or tips sheet they give you their name and email. They join your email subscriber list. This list of subscribers is the #1 thing that is most important to an online business owner, and is only one of two things you really own online.
Why does this list matter?
It’s very simple, because people buy your stuff. The bigger list you have, the more people you have. The more people you have and the better the relationship you have with them, the more money you make. And you can learn how to do all that, how to build it and manage it. You can be the next success story. Your husband doesn’t have to be stuck at three full-time jobs anymore just so you can stay at home alone with no one to share milestones with. Your kids don’t have to have an absentee father, just to have the best things. You get to bring him home, you get to enjoy life with your best friend. You don’t have to worry about where the money for the next house payment is going to come from, when you implement these three laws.
How Do You Implement These Three Laws?
It’s very simple to implement these three things. First, you learn about attraction marketing. Second, you determine to brand you and what you want to be known for. Third, you market to and continually build your list.
To do this you will need to figure out who your target market is going to be. You’re going to have to learn how to market things and build a list. Create and setup a blog, those little capture pages for names and emails we talked about, create your own offers of value and set up an automated system to sell it for you and brand you.
Sound like a lot? It is, but thankfully I didn’t want to leave you without help. You see, all successful online businesses know when to leverage a system. They know when to outsource the training for their employees and design for their capture pages. I’ve partnered with an organization to get you access to the world’s top 6 and 7 figure income earners in online business and network marketing. Together we have put together for you a done-for-you system that will teach you all about attraction marketing, help you set up that blog in a matter of minutes (not days or months), help you determine your target market, done-for-you offers, and help you learn the skills you need to be on stage at your company’s next big event with world class marketing training. Register now to learn how you can leverage this secret system today and start generating 1400+ leads, sign-up 6 reps into your primary company all without spending a dime on ads.
You’re about to increase your value and your skills in a very big way over the next few minutes. Don’t wait and get access right now to this secret system and become one of the next successful online businesses.
To Your Success,